Welcome to Berkeley Gif Sticker Pack - UC Berkeley
During the Admissions acceptance cycle, one of our goals is to make the new admits to feel welcomed and excited to be accepted to Berkeley. In 2021, the Social Media Manager had an idea to create a gif sticker pack for the newly admitted class to use on Instagram. We focused on the "I Am Berkeley" theme and also used other phrases to make the campaign welcoming to the specific new classes. We also translated "I Am Berkeley" to other languages to be more inclusive. We’ve continued to add to the sticker pack over the last couple years, so it stays fresh, fun and engaging.