South Portland Donuts
For this student project, I created a brand identity for an imaginary company. I love donuts and have family ties in Maine, thus SoPo Donuts was born. I was responsible for creating the entire brand, including but not limited to the logo, packaging, in-store signage, website mock-ups, annual report, advertisements. All illustrations are original and the majority of the pictures were captured by me, though some are found.
Logo process and final logos
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/166b28a3-e770-47e9-ba56-5009dee2dad8_rw_3840.jpg?h=2dbc48873b7e68690f8c3c1a417efdaa)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/72ad9812-64f5-436b-8c2c-037ee9f6d1b2_rw_1920.png?h=21ff883103756050f5c428504f080e28)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/0dee387d-7e9b-4423-b2d2-201e66ed4e83_rw_600.jpg?h=60a822a58dba836bb90503cb7fb6c95d)
Signage examples
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/1ac500cf-944a-4d94-9f01-c78dd288eda9_rw_3840.jpg?h=dabdfa1082f9b3535cc97b081367d4f1)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/290b07be-9d48-40d6-91fd-0624011142ad_rw_1920.jpg?h=267ea130b1047e5d70a96c0b2aadee16)
Print Ads, one for newspaper, and three for magazines
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/ed8741dc-5659-4112-94ba-5c39c11dca1e_rw_1920.jpg?h=7f54be567dff5418e9d106dc2826eb3e)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/bd480b5e-ef5a-4d22-938c-66c1fbf9f262_rw_1920.jpg?h=bbf4b2cb7b634ac42e78718e1c629209)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/f3a5f264-d970-4839-83bf-e5ecd30f611b_rw_1920.jpg?h=c4c347028077fd84c095da3229e37312)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/a3ef6512-cbef-4a55-bef9-1c6aa56e9f8a_rw_1920.jpg?h=395f7d15bce921cbaa8acfe2efdf6867)
Website - A live mock-up or the company website, created using Adobe Dreamweaver.
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/8788b807-37f2-4de0-abc3-962b53f8002d_rw_1920.png?h=43afbce9c73e8c64c12483a9224b5ef5)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/f55c5dbe-9c4c-4d4b-80d8-5c32612acc03_rw_1920.png?h=104e611ce8b339ec93a79ac875f7582f)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/d5687288-425e-4206-86b2-7fcb02042ebf_rw_1920.png?h=987b9d654a79a7741ad1d6b597c350ce)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/1c57b691-8035-4b92-bd37-00fe8c7ea068_rw_1920.png?h=f628eb92eebf35982e570326cac7f498)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/6b59e966-82be-4381-8145-65e8f38212a2_rw_1920.png?h=20bbffaa9b2fe6fe69d77228d16db7f0)
Annual Report spreads
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/6ec1218a-9c2f-4564-aef9-e23942e97e24_rw_1920.jpg?h=50b343173ee263900c78419f1ea33a57)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/f2dd856a-977c-443f-87d0-007f519ea49e_rw_1920.jpg?h=e40a8ed66b0f6e49aff099d4a752c196)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/efbc6a59-01c4-401b-a4c8-e3d871b99985_rw_1920.jpg?h=a65694173ae3b0a54e8f42ea8b078405)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/f6b038ac-6ae3-43b8-b7de-99a01d5789d2_rw_1920.jpg?h=9366908944e3346af1af6ad4c9653028)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/6db1c4fb-e52f-4ed2-baf4-616cb6d6934e_rw_1920.jpg?h=c8802b8085fce1258d8e81aee95d00d2)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/a25d8502-b2cd-4c83-81df-0e7a8c063eab_rw_1920.jpg?h=4e077cb7359d0227cd51a1af8449051f)
Packaging and final table display
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/64c424ad-5a20-499b-95d2-1fee247c93e9_rw_1920.jpg?h=0d7fc9e6783ef009ef19eb4f10bf23db)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/7282f866-a19d-4371-92e3-5d5e64475d2c_rw_1920.jpg?h=829a134ac921452548fce8b9b691b188)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/338de102-e0fc-4a38-a09a-1f00deb16c8c_rw_3840.jpg?h=78a72d6f312273be502b48d3d193f125)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/2bbca128-6c2c-4b32-a9e9-536a0c8e53b3_rw_3840.jpg?h=a83a09c4c14de634e8d0b60362095459)
Stationary set
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/e03d66cf-cd00-417e-9f51-c02a656bfb83_rw_3840.jpg?h=9f251273b485b180e08a5e66e5f27f8a)