Outreach Publications Refresh 2023
In 2023, the UC Berkeley Admission team embarked on a refresh of our Outreach publications. This was the time to update the look to match the team's needs during the Outreach cycle and to appeal to prospective students. With feedback from Admissions leadership, current students and the Public Affairs Office, I ended up doing a light refresh to the publications. The general content and themes remained similar to our previous iteration (Light and bright, warm and welcoming). We added a new diecut "Berkeley Facts" piece to the suite and replaced some of our individual fliers with a single "Admission Guide" bi-fold.
All the final printed publications.
The General Brochure cover and first spread.
The Community Brochure cover and first spread.
The Admission Guide bi-fold.
The Berkeley Facts diecut piece