Late Night Promotion - Cal Dining
Cal Dining was one of the campus partners that frequently worked with while at Student Affairs Communications team. For this project, they were reviving their "Late Night" food offerings in the dining halls. They wanted some digital and print graphics to promote the new and improved "Late Night." My first thought was something neon because the flickering of a neon sign would translate well to motion graphics. I started by creating individual neon elements that could them be added to different designs across different platforms from social media to printed menus.
Below are examples of some print applications including a table tent and a large format menu.