Housing Publications -
UC Berkeley
UC Berkeley
This project was a redesign of Berkeley Housing’s main brochure and fliers for prospective and newly admitted students. It was updated to match the new branding/design direction that I created for the Admissions Office earlier that year. The goal was to give students a cohesive experience from acceptance to arriving on campus.
I started with updating the main brochure. I worked with the SA Comms Senior Designer to brainstorm how to apply the new look in a way that worked for Housing's needs. Like Admissions, Housing wanted to show the facilities and student experience through photography, so I balanced photo quantity and quality with the necessary copy. They also wanted a map to show students where campus Housing was located. We decided to create a fold-out that would allow for a larger map.
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/df14374c-de8a-40c5-8086-3ec8d049be37_rw_1920.jpg?h=803275857561760c5d98e6fe2ddd95c0)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/36242e44-b86d-4f05-904f-a6354a557b43_rw_1920.jpg?h=7466434b713e771aa5331f5fd4be395e)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/7e920842-140c-45d6-a422-e1e0a9c8538c_rw_1920.jpg?h=e684293e356516f88b2b05103c1851f4)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/752865ee-074d-4e9c-9a3e-758b57c0275c_rw_3840.png?h=346764d498908fe8dde705455852189f)
Here are some cover layout "sketches" I did during the initial design phase. I wanted to make the brochure fit in with the style set in the Admissions material, but also have it's own distinct focus.
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/c0674c04-58a4-4577-9393-644dca79ec32_rw_1920.png?h=620fe38063091eeeaa56e64a175481a6)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/3444517c-9f38-4b3f-a4b0-0f8fcf777774_rw_1920.png?h=44fa6cb18b1677cc5002e9dad48597bc)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/738e59fb-e26d-4ba0-8868-2fb12a28b424_rw_1920.png?h=7257c812bb35669a898220c18e54eb1c)
These are additional fliers I created for Housing and Residential Life. These pieces were meant to go into more detail about specific topics. They needed to be a bit more straight forward, but still match the overall look.
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/76a1c15b-1e0f-48f5-a218-d4f34f522e50_rw_1920.png?h=a62b5ab88a74f3846a562254ab0a1747)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/d62d7366-609d-4f7b-9c04-cd5ff1f793c7_rw_1920.png?h=8485383d47e05dc6a7377244bf56aa09)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/3b2251be-76a4-4484-8b01-a18d1284822e_rw_1920.png?h=3bbd078f6a5269afd9035054e9dd9a42)
![](https://cdn.myportfolio.com/a8783ee3-2144-4694-877f-8d173ea2f923/6f755c2e-2f9e-4d48-a817-a46a00d08043_rw_1920.png?h=4ad8735723c273e401cc07709b633ebf)